Join Frederik van Deurs, CEO of Green Innovation Group, and Anne Harsmann, commercial professional with managerial roles in MedTech companies and an expert on sustainability, as they discuss the complexities of doing business in the medical field.

They explore how patient preference is becoming increasingly important and how companies can best communicate with patients about hygiene and sustainability.

They also discuss Maria Gaden's work on sustainability in Denmark and the importance of understanding customer needs when it comes to sustainability.

Tune into this Sustainable Healthcare Podcast for an insightful conversation!

Enjoy!

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