There is no doubt that changing behaviours and lifestyles to act in a more sustainable way is crucial. However, only 9% of the plastic waste that has ever been generated is recycled and, whilst a more responsible consumption pattern is needed, companies need to embrace cutting out waste completely, to create a completely closed loop system.
If companies want to escape from cutthroat competition, they need to move away from established industry assumptions and models. This movement is usually coined as “strategic innovation”. It refers to companies that radically change the rules of the game in an industry by competing in a fundamentally different way. This approach has proven itself especially effective when it comes to building a sustainable company.
GREEN INNOVATION GROUP partners with Novo Nordisk and MATTER on Innovation Challenge to bring Novo Nordisk closer to zero environmental impact Copenhagen and Lisbon, OCT 14, 2019 — GREEN INNOVATION GROUP has partnered with Novo Nordisk and MATTER on the Novo Nordisk Innovation Challenge 2019-2020 that aims to find solutions, which can improve the circularity, …