If companies want to escape from cutthroat competition, they need to move away from established industry assumptions and models. This movement is usually coined as “strategic innovation”. It refers to companies that radically change the rules of the game in an industry by competing in a fundamentally different way. This approach has proven itself especially effective when it comes to building a sustainable company.
For years we’ve listened to environmentalists and conservationists talk about the need to reduce plastic waste. This problem does not seem to be going away
The Blue Economy is sustainable use of ocean resources for: economic growth, improved livelihoods, job creation, and ocean ecosystem health. Achieving a sustainable Blue Economy